Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do非营利组织战略定位 mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

Nonprofit Strategic Positioning：Decide Where to Be，Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning。Even in the nonprofit sector，strategic planning is becoming discredited as a formulaic，go-nowhere exercise。This book will take the reader on a stimulating journey through nonprofit strategy development and implementation。The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable，and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill。 Nonprofit Strategic Positioning：Decide Where to Be，Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century。

These are the defining questions Nonprofit Strategic Positioning： Decide Where to Be，Plan What to Do helps nonprofit organizations answer。A streamlined，practical alternative to traditional， cumbersome strategic planning，the structured strategic positioning process produces a realistic，actionable platform that serves as a clear and engaging basis for the organization’s decisions。

An explanation of the six distinct steps in developing the strategic position and devising a dynamic work plan

Ways to check the staying power of the organization’s mission statement，such as the Theme Identification Percentage score (TIP)， the Business Card Test，the Deli Principle，and more

Easy-to-follow guidelines for scanning the organization’s future， including seven specific strategic factors that affect all nonprofits

The principles of strength-based internal scanning

Creating a strategic financial plan encompassing cash flow，capital structure，and profitability

Tools such as Recipe Cards with step-by-step directions for implementing ideas，a QuickStart version，templates and forms，a list of resources，and more。

Examples demonstrating applications of the approach。

The characteristics of an entrepreneurial leader，A guide to help board members and staff develop personal strategic positions。

The strategic positioning approach can be tailored for all nonprofits： federations like United Way and Goodwill Industries； very large nonprofits such as universities and large hospitals；associations and professional societies；and small community organizations。This is inspiring，empowering reading for nonprofit executives and directors，members of boards of directors and trustees，nonprofit managers，fundraising professionals，and consultants who must address the challenges nonprofit organizations face in the twenty-first century。

Acknowledgments

About the Author

Introduction

SECTION 1　Preplanning

　The Intermedia ry Sector，For-Profit versus Nonp rofit

SECTION 2　The Logic of Strategic Positioning

　What Strategic Positioning lS Not

　Introducing Willows’End Assisted Living

　The Process of Strategic Positioning

　Cha racteristics of Strategic Positioning

　Why Do It at All?

SECTION 3　The Formal Points of Control

　For Established Nonprofits

　When the Vision IS Given Its Vehicle

　Strategy

Oganizational Structure

　Resources

　Feedback Loop

　Deciding Where to Be

　Strategic Positioning Can Be Used by All Nonprofits

Nonprofit Federations

Vlerv Large Nonprofits

Associations and Professional Societies

　Who Does Strategy?Selecting the Team

　How to Identify Them

　McLaughlin's Law of Task Fo rce Leade rship

　Consultant O r Facilitato r?Or Nothing at All?

SECTION 4　Prepare

　Theme Identification Percentage(“TIP Sco re”)

　What to Do about lt

Make It Pass the Business Card TeSt

Make It Conforill to the Deli Principle

Make It Aclive

Make lt Say Something

Clean It UP

Selllt

　When the Mission lS PreestabIished

　TaP into the Emotion

　Scan Your Future

SECTION 5　A Few Big Trends

From Command and Control tO Shape and Influence

Froln Enlployees tO Employee/Collstlltants

From Square Footage tO Megabytes

From Social Elite Fundraising to Cognitive

Elite Fundraising

From Growth to Productivity

From Standalone Nonprofits tO Integrated

Delivery Systenls

From Innovation in Progranmfing tO IllllOvatioll

in Managelnent

From Strategic Planning tO Strategic Positioning

　The Parameters of a Future Scan

The Need for Your service

Geography

　TO Change It or Not

Competitors

　To Collaborate，Compete

　Collaboration Usually Begins in the Back Room

　Back Room Collaboration Demands 5tanda rdizatiOn

　Users and Potential Users of tile Service

　Defining the Irreducible Demand

　Deftning the Population to Be Served

　Establishing the Feede r or Refe rraI System

　Identifying Behavioral Considerations Affecting

Demand

Funders

Labor Force

　The Tw0-Tiered Labor Market

　Other Aspects to Track

　Technology

　……

Sect 6 Scan for internal strengths

Sect 7 Decide where to be

Introduction to Appendices

Index

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书籍介绍

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.