What I Didn't Learn in Business School: How Strategy Works in the Real World 商学院没教给我的那些事 mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

　　Meet Justin Campbell. He's a new MBA graduate who's landed a

job with a strategy consultancy. His engagement team is on a

mission: help HGS Inc., a specialty chemicals firm, define and

execute a strategy for exploiting a textile technology the company

developed. Justin and his team deploy state-of-the-art strategy

tools to analyze the attractiveness of potential markets for the

technology. But they soon realize the tools don't help them grapple

with the human side of strategy--including political forces

swirling within HGS. Everyone involved in the engagement is biased

and insecure, brilliant and hardworking, selfish and lazy, loyal

and dedicated. Justin and his cohorts aren't "real"--"What I Didn't

Learn in Business School" is a business novel. But they're

realistic: they're just like us. Their story reveals the

limitations of strategy tools and demonstrates tactics for

navigating the messy, human dynamics that can make or break a

company's strategy efforts. This engaging book uses the power of

story to present potent lessons for anyone seeking to excel at

strategy management. It's a compelling read--whether you're an MBA

grad struggling to apply what you learned or in the fray and eager

to see what MBAs get wrong when they land in the real world.

Preface: A Novel Approach

Acknowledgments

A Character List

Prologue A LittleTurbulence

　1 A Simple Problem

　2 A NewShirt

　3 A Moving Target

　4 A Working Lunch

　5 A Valuable Chain

　6 A Thoughtful Workout

　7 A Sweeping Vision

　8 A LoneRanger

　9 A Team Effort

　10 A Fitting Test

　11 A Good Call

　12 A Constructive Meeting

　13 A Seamless Argument

　14 A Tailored Presentation

Epilogue A Staffing Question

A Reading List

About the Authors

Jay Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish Clifford is formerly the Director of Global Strategy Learning at McKinsey & Company, and now spends her time in private practice working with mid- and upper-level managers in a variety of companies to strengthen strategic capabilities through a tailored mix of consulting, workshops, experiential learning, asynchronous and classroom learning. She works throughout the US, Asia, and Europe.

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书籍介绍

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.

Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated.

Justin and his cohorts aren't "real"--What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company's strategy efforts.

This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read--whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.