Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers and Save the Planet(ISBN=9780735204461) mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

　　The ultimate resource for small business owners who want to go

green without going broke.

Greening Your Small Business is the definitive resource for those

who want their small businesses to be cutting- edge, competitive,

profitable, and eco-conscious. Filled with stories from small

business owners of all stripes, Greening Your Small Business

addresses every aspect of going green, from basics such as

recycling, reducing waste, energy efficiency, and reducing the IT

footprint, to more in-depth concerns such as green marketing and

communications, green business travel, and green employee

benefits.

For companies too small to hire consultants to draft and

implement green policies and practices, this guide is designed for

easy use, featuring:

? Simple ways to make the workplace greener

? Two plans of action for going green (divided into two

levels)

? Definitions for green terminology and jargon

ONE　DEVELOPING YOUR GREEN PLAN 

　1   WHAT DOES GOING GREEN MEAN? 

　2   GETTING STARTED 

　3   GREEN OPPORTUNITIES

　4   THINKING GREEN

　5   DEVELOPING YOUR PLAN  

　6   COMMUNICATE. COMMUNICATE. COMMUNICATE.

TWO　ASSESSING YOUR GREEN OPTIONS 

　7   REDUCING WASTE AND RECYCLING 

　8   ENERGY MANAGEMENT 

　9   WATER CONSERVATION 

　10  GREEN OFFICE SUPPLIES 

　11  GREEN HUMAN RESOURCES 

　12  GREEN TRANSPORTATION AND SHIPPING 

　……

Index

　　Jennifer Kaplan founded Greenhance, LLC, a

business consultancy dedicated to providing marketing and

communications strategies to small businesses going green.

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书籍介绍

The ultimate resource for small business owners who want to go green without going broke.

Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:

• Simple ways to make the workplace greener

• Two plans of action for going green (divided into two levels)

• Definitions for green terminology and jargon