营销学傻瓜书 Marketing for Dummies mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

Whether you′re looking to expand your business or you′re about to start out, this straight–forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer′s needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit.

Introduction

Part I: Where you Are, Where you're Going

　Chapter 1: Making the Most of Your Marketing

　Chapter 2: Clarifying Your Marketing Strategy

　Chapter 3: Writing a Marketing Plan

Part II: Creative Thinking, Powerful Marketing

　Chapter 4: Researching Your Customers, Competitors, and Industry

　Chapter 5: Harnessing Creativity in Your Business

　Chapter 6: Making Your Marketing Communications More Powerful

Part III: Advertising Everyone Can Do

　Chapter 7: Brochures, Press Ads, and Print

　Chapter 8: Signs, Posters, and More

　Chapter 9: TV and Radio Ads (Or Your Own Show.r)

Part IV: Powerful Alternatives to Advertising

　Chapter 10: E-Marketing

　Chapter 11: Direct Marketing and Telemarketing

　Chapter 12: Public Relations and Word of Mouth

　Chapter 13: Face-to-Face Marketing

Part V: Connecting with your Customers

　Chapter 14: Branding, Managing, and Packaging a Product

　Chapter 15: Using Price and Promotions

　Chapter 16: Distribution, Retail, and Point of Purchase

　Chapter 17: Sales and Service Essentials

Part VI: The Part of Tens

　Chapter 18: Ten Common Marketing Mistakes to Avoid

　Chapter 19: Ten (Or So) Ways to Save Money in Marketing

　Chapter 20: Ten (Or So) Ideas for Lower-Cost Advertising

Index

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