提高商务英语水平的50种方法 mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

本书是由 商务英语教学专家Ken Tayor编写的一本适用于在工作中使用英语的商务人士，旨在帮助他们 提高英语综合应用能力的书。它是一本不谈任何理论而集中从微观层面关注和介绍沟通技能与技巧训练的实用书。

本书包括商务情境中的听、读、写、商务英语词汇、语法5项语言技能，以及电话、演讲、谈判、会议、社交5项沟通技能，共10个方面内容。它向读者介绍了提高商务英语水平的50种便捷的方法， 特点是生动、简洁、有效。随书配有多幅漫画，图文并茂、深入浅出。作为手册，常备常用、随学随翻。

MODULE

Introduction

Self-assessment

Networking and socialising

1 Say 'hello' properly

2 Make active small talk

3 Look for "hot buttons"

4 SOFTEN your approach

5 Grab opportunities

Telephoning

6 Preparing the call

7 Answering a call

8 Twenty key terms

9 Twenty useful phrases

10 Dealing with difficult speakers

Negotiations

11 Be prepared

12 Funnel your questions

13 If...then ...

14 Recognise hidden signals

15 Use silence

Presentations

16 Open with impact

17 Signpost clearly

18 Put yourself in your audience's shoes

19 Handle the difficult questions

20 Manage your ending

Writing emails

21 KISS your writing

22 Learn "netiquette"

23 Write with impact

24 Know the conventions

25 Email exercises

Meetings

26 Use the agenda

27 Learn 15 key words

28 Make yourself heard

29 Summarise

30 Build a safety net

Reading business texts

31 Try rapid reading

32 A ten-minute warm-up exercise

33 Use newspapers as a learning tool

34 Reading from a PC monitor

35 Practice makes perfect

Listening

36 Be a good listener

37 Control the conversation

38 Interact

39 Control native speakers

40 Practise listening

Business vocabulary

41 Activate your words

42 Be creative

43 Avoid being egocentric

44 Always look on the bright side of life

45 Avoid false friends

Grammar

46 Assess your grammar

47 Know your basics

48 Look to the future

49 Get your timing right

50 Keep improving

Conclusion

Ken Taylor has over 30 years experience in the international business arena as a teacher-trainen training manager and company directo In addition tO having run successful training programmes in South East Asia，Scandinavia and Africa．Ken is the CO—author of The Vitaf Link．web—based sel&learning material for international business people，and also regularly contributes to Spotlight and Business Spotlight in Germany．

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