Search Engine Optimization: An Hour A Day, 3Rd Edition 9780470902592 mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

　　Getting seen on the first page of search engine result pages

is crucial for businesses and online marketers. Search engine

optimization helps improve Web site rankings, and it is often

complex and confusing. This task-based, hands-on guide covers the

concepts and trends and then lays out a day-by-day strategy for

developing, managing, and measuring a successful SEO plan. With

tools you can download and case histories to illustrate key points,

it's the perfect solution for busy marketers, business owners, and

others whose jobs include improving Web site traffic.

A successful SEO plan is vital to any business with an online

presence

This book provides strategies for setting goals and gaining

corporate support, developing and implementing a plan, and

monitoring trends and results

Offers hints, tips, and techniques for everyone from one-person

shops to Fortune 500 companies

Companion Web site includes downloadable tracking spreadsheets,

keyword list templates, templates for checking rank and site

indexes, and a calendar with daily SEO tasks that you can import

into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a

Day, Third Edition will help you raise your visibility on the

Web.

《搜索引擎优化：每天一小时（第3版）》的核心是SEO计划，一个旨在提高网站排名和目标流量的为期3个月的每日程序。我们按照时间来划分任务，每项任务估计会花费一小时。根据您所处的环境、对项目的了解程度以及网站后勤方面的不同，完成某些任务的时间可能会较长或者较短。

在执行SEO计划之前，需要前期规划和收集所需的信息。这就意味着您应该从头阅读《搜索引擎优化：每天一小时（第3版）》，并按照从头到尾的顺序执行SEO计划。

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　　Search marketing consultants Jennifer Grappone and Gradiva Couzin have improved the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, and nonprofit industries. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1999. Together, they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization and social marketing.

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在线阅读地址：Search Engine Optimization: An Hour A Day, 3Rd Edition 9780470902592在线阅读

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编辑推荐

　　More timely than ever, this comprehensive, can-do book offers expert advice, practical instructions, and smart tools to help you increase visibility for your website on Google and other major search engines. In this new edition of their bestselling guide,

媒体评论

　　"From strategy to implementation and optimization, this

valuable resource gives you easily digestible, bite-sized nuggets

containing proven, field-tested principles—it's SEO done

right."

　　--Amman Badlani, Manager, Online Marketing and Analytics, Planned

Parenthood Federation of America

　　"Tightly written and to the point, it gives you the knowledge you

need to make a big difference in how your site appears in search

engines."

　　--Rafael Baptista, SEO Specialist, Tripadvisor.com

　　"SEO: An Hour a Day is an immediately actionable guerilla field

guide. Gradiva and Jennifer have a terrific grip on what real SEO

practitioners should undertake short, mid, and long term."

　　--Marty Weintraub, President, aimClear

　　"If you read even half of the book you'll be an SEO star. Imagine

what will happen if you read the whole thing!"

　　--Avinash Kaushik, Author of Web Analytics 2.0 and Google

Analytics Evangelist

书籍介绍

The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

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搜索引擎优化:每天一小时(第3版)