Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus网络营销英雄：25位成功网上营销大师访谈录 mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers—email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.

Interviewees include:

Joan Holman, Joan Holman Productions

Greg Hartnett, Best of the Web, Hotel Hotline

Jacob Hawkins, Overstock.com

Mark Oldani, Circuit City Direct

Jeffrey Glueck, Travelocity

Lauren Freedman, the e-tailing group, inc.

Tamara Adlin, adlin, inc.

Steve Rubel, Edelman

Greg Jarboe, SEO-PR

Eric Ward, Link Marketing Consultant

Jordan Gold, Freedom

Heather Lloyd-Martin, SuccessWorks

Chris Baggott, Compendium Software

Ed Shull, NetResults

Brian Lusk, Southwest Airlines

Lee Odden, TopRank Online Marketing

Jill Whalen, High Rankings

Liana Evans, KeyRelevance

Perry Marshall, Perry S. Marshall & Associates

Kevin Lee, Didit

Paul O'Brien, Zvents

Ron Belanger, Yahoo!

David Fischer, Google

Phil Terry, Creative Good

Patrick Duparcq, Kellogg School of Management, Northwestern University

Introduction.

1. Joan Holman: Joan Holman Productions.

2. Greg:Hartnett: Best of the Web, Hotel Hotline.

3. Jacob Hawkins: Overstock.com.

4. Mark Oldani: Circuit City Direct.

5. Jeffrey Glueck; Travelocity.

6. Lauren Freedman: the e-tailing group.

7. Tamara Adlin: Aldin, Inc.

8. Steve Rubel: Edelman.

9. Greg Jarboe: SEO-PR.

10. Eric Ward: Link Marketing Consultant.

11. Jordan Gold: Freedom.

12. Heather Lloyd-Martin: SuccessWorks.

13. Chris Baggott: Compendium Software.

14. Ed Shull: NetResults.

15. Brian Lusk: Southwest Airlines.

16. Lee Odden: TopRank Online Marketing.

17. Jill Whalen: High Rankings.

18. Liana Evans: KeyRelevance.

19. Perry Marshall: Perry S. Marshall & Associates.

20. Kevin Lee: Didit.

21. Paul O'Brien: Zvents.

22. Ron Belanger: Yahoo!

23. David Fischer: Google.

24. Phil Terry: Creative Good.

25. Patrick Duparcq: Kellog School of Management, Northwestern University.

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作者介绍：Michael Miller

　　Michael Miller is a former marketer and a prolific writer who has authored more than seventy-five books over the past two decades. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics, and his books have sold more than a million copies. Visit Michael at www.molehillgroup.com, where you'll also find access to his several blogs.