商务英语书面沟通——商务英语写作修辞失误与纠误 mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

　　《商务英语书面沟通：商务英语写作修辞失误与纠误》从几个方面对商务英语写作，特别是对商务英语写作修辞失误进行了评论分析，并做了相应的改善升级，希望《商务英语书面沟通：商务英语写作修辞失误与纠误》能帮助广大商贸工作者提高商务英语书面交际与沟通的能力。

PART Ⅰ DEVELOPING EFFECTIVE BE WRITING SKILLS

Unit 1 Awareness for Effective BE Practical Writing

1.1 Awareness for Effective BE Practical Writing

1.2 Role of Awareness for Effective BE Practical

Writing

Unit 2 Comment on the Correct Use of BE Practical Writing

Principles

2.1 Comment on the Use of the KISS Principle

2.2 Comment on the Use of the Businesslike

Poise for BE Writing

2.3 Comment on the Use of the Six C's

2.4 Comment on the Use of Modern

Terminology

Unit 3 Errors Resulting from the Negative Impact of the Chinese

Language

3.1 Run-on Sentences

3.2 Dangling Modifiers

3.3 Luxurious Phrases

3.4 Too Many Verbs

PART Ⅱ EXTERNAL COMMUNICATION

Unit 4 Seven Steps to Effective BE Letter Writing

4.1 Comment on the Layout of BE Letters

4.2 Comment on the Writing Approach

4.3 Comment on the Style of the Original

Letter and Make Your Revision

Unit 5 Comment on Routine & Non-Routine Request Letters

5.1 Routine Request Letters on Catalogues

Replies

5.2 Non-Routine Request Letters on Various

Things & Replies

Unit 6 Comment on Application Letters

6.1 Comment on the Unsolicited Application

Letters

6.2 Comment on the Solicited Application

Letters

6.3 Compare the Tone of the Application

Letters

Unit 7 Comment on Resume

7.1 Comment on Peter Johnson's Resume

7.2 Compare the Following 2 Resumes

Unit 8 Comment on Persuasive Sales Letters

8.1 Unsolicited Sales Letters for Product/Service Promotion &

Replies

8.2 Solicited Sales Letters for Product/Service Promotion &

Replies

Unit 9 Comment on Complaint Letters

9.1 Comment on the Complaint Letter

9.2 Comment and Make Improvement on

Complaint Letters

9.3 Compare and Comment on the Two

Complaint Letters

Unit 10 Comment on Agency Letters

10.1 Comment on the Agency Letter

10.2 Make Improvement on Agency Letter

10.3 Compare and Comment on the Two Agency Letters

Unit 11 Comment on Social Letters

11.1 Comment on Social Letters

11.2 Comment on Invitation Letter & Its Reply

11.3 Comment and Improve the Following

Resignation Letter

PART Ⅲ INTERNAL COMMUNICATION

Unit 12 Comment on Memos

12.1 Comment on Memo Writing and Make

Improvement

12.2 Comment on Memo Writing and Make

Improvement

12.3 Compare the Coversation with the Memo

on the Same Subject

Unit 13 Comment on Reports

13.1 Comment on Report Writing and Make

Improvement

13.2 Comment on Report Writing and Make

Improvement

13.3 Compare the Following Two Reports

PART Ⅳ MISCELLANEOUS COMMUNICATION

Unit 14 Comment on Contracts

14.1 Comment on the Following Sales Contract

14.2 Comment on the Following Purchase

Contract

14.3 Compare the Following Contract in English and

Chinese Version

Unit 15 Comment on Product Instructions/Descriptions

15.1 Comment on Product Instructions/Descriptions

15.2 Comment and Make Improvement

on Product Instructions

15.3 Compare the Following Instructions

in English and Chinese Version

Unit 16 Comment on Business Speeches

16.1 Comment on the Following Business Speech

16.2 Make Comment & Improvement

upon the Following Speech

16.3 Compare the Following Speech

in English & Chinese Version

Keys to Exercises

Appendixes

References

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