全球战略重新定义Redefining Global Strategy mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally.

In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for:

Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.

Tracking the implications of particular border-crossing moves for your company’s ability to create value.

Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.

In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge.

Crucial for any business competing across borders, this book will transform the way you approach global strategy.

Foreword

Acknowledgments

Introduction

Part One Value in a World of Differences

　1 Semiglobalization and Strategy

　2 Differences Across Countries

The CAGE Distance Framework

　3 Global Value Creation

　　The ADDING Value Scorecard

Part Two Strategies for Global Value Creation

　4 Adaptation

　 Adjusting to Differences

　5 Aggregation

　 Overcoming Differences

　6 Arbitrage

　 Exploiting Differences

　7 Playing the Differences

　 The AAA Triangle

　8 Toward a Better Future

　 Getting Started

Notes

Selected Resources

Index

About the Author

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作者简介：

　　Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona and the Jaime and Josefina Chua Tiampo Professor （on leave） at Harvard Business School. His Harvard Business Review article Regional Strategies for Global Leadership won the McKinsey Award in 2005.

“Pankaj Ghemawat is one of those rare individuals who combines world class scholarshipwith a deep knowledge of business practice.Redefning Global Strategy tackles the crucial balance between local and global that will often define Success in an increasingly globalized world economy.”

——MICHAEL PORTER，Bishop William Lawrence University Professor.Harvard Business Schoot

“Most of US do not need much persuading that the WOrld is still round，but Panka Ghemawat redefines its circularity.He shows how companies can benefit from what he calls semiglobalization，while not falling into the traps unwittingly set by those who talk glibly about our‘globalized world.”

——SIR HOWARD DAVIES.Director，London SchOOLof EconomiCS and POLiticaLScience：

former Chairman.Financia lServices Authority。United Kinqdom‘Pankaj Ghemawat`S differentiated industry-and company-specific views on globalization offer essential insights and thought—provoking impulses for today`S decision makers.For anyone who aims to realize the full potential of globalization，it clearly confirms：the world isn`t flat！”

　　　　　——PROF.DR.ULRICH LEHNER，Chairman of the Management Board。Henke[KGaA.Germany

　　“An impeccably researched reassessment of the global business world--not as an ideal but as it really is.”

　　　　　　　　　——SIR HARTIN SORRELL.CEO.WPP Group

　　“International firms have to reflect more deeply on how to coordinate their commitments around the world.Pankaj Ghemawat`S pioneering book offers an innovative approach for how to deal with this critical challenge？`

　　　　 ——JOSE IGNACIO GO1RIGOLZARRl.Presi；lent and、COO.BBVA

　　“Pankaj Ghemawat`S Redefining Global Strategy has very appropriately identified the world we live in as only‘semiglobalized.`He builds on this definition to present some very valuable and innovative frameworks for developing strategies for internationalization and global value creation.The book offers a comprehensive treatment of one of the most important issues engaging the business community.”

——RATAN TATA.Chaimlan.Tata GrouP

　　“Now things are clear.Nations and cultures will continue challenging the babel.1ike perspectives of those who see an irresistibly globalizing world.Pankaj Ghemawat`S refreshing and thought-provoking book brings US to the real world.”

——MICHEL CAMDESSUS.former Managing Director.Internationa[Monetary Fund