新编国际商务英语阅读教程（第四版）（外经外贸） mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

　　本书精选了当今著名报纸、杂志、网站和学术刊物中与商务有关的文章,并进行了精心编排，共计十二章，涉及国际贸易、金融、会计、税务、商务沟通、经济学、市场营销、电子商务、工商管理等专业方向。

Part Ⅰ International Business

Unit 1

Text A International Trade Theory

Text B A Tale of Two Nations

Unit 2

Text A Exporting, Importing, and Countertrade

Text B Proust Winery

Unit 3

Text A Non-export Entry Modes--Strategic Alliances

Text B World Wide Pharmaceutical

Unit 4

Text A Foreign Direct Investment

Text B Honda in North America

Part Ⅱ Environments of International Business

Unit 5

Text A International Monetary System

Text B The Fall and Rise of Caterpillar Tractor

Unit 6

Text A Legal Systems in International Business

Text B International Intellectual Property Law

Unit 7

Text A Intellectual Property and Cyberlaw

Text B Emerging Trends in Business Law Online

Unit 8

Text A Cultural Environment in International Business

Text B Control in Multi-national Corporations

Unit 9

Text A Frameworks of Cultural Differences

Text B Organizational Behavior in Action

Unit 10

Text A Demographic Environment

Text B Micromarketing: A New Marketing Era

Part Ⅲ Business Management

Unit 11

Text A Managerial Importance of Customer Behavior

Text B Competitive Advantages through Customer Orientation

Unit 12

Text A Products and Branding in Brand Management

Text B A Glimpse into the Past of Selected Brands

Unit 13

Text A Integrated Marketing Communications

Text B Are Consumer Goods Companies Getting Too "Pushy"?

Unit 14

Text A E-commerce

Text B Competing against the Net: Traditional Retailers

Unit 15

Text A Accounting

Text B Cash Flow Statement

Unit 16

Text A Restructuring Organizations

Text B Reengineering Schlage Lock Company

Unit 17

Text A Entrepreneurs: The Energizers of Small Businesses

Text B King's Beauty Supply

Appendix Keys to Exercises I and 1V

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　　本书被许多院校采用，收到了很好的效果。2000年，我们在原来基础上编写了《新编国际商务英语阅读教程》，不仅更新了内容，还扩大了涉及的领域，信息量增加了4倍。2006年再次改版。今年我们又对该书进行修订，本次修订对课文内容进行梳理后。分成三个板块：国际贸易、国际营销环境和公司管理，保留了绝大部分原课文，更换了四个单元。此外，根据变化，对保留的课文中的一些信息进行了更新。本书课文A的文章全部选自英美原版教材，有些地方进行了删减；课文B大多选自英美报刊。