How to Sell Anything to Anybody无往不利的推销术 mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the "Guinness Book of World Records" as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: read a customer like a book and keep that customer for life; convince people reluctant to buy by selling them the right way; develop priceless information from a two-minute phone call; make word-of-mouth your most successful tool. Informative, entertaining, and inspiring, "How to Sell Anything to Anybody" is a timeless classic and an indispensable tool for anyone new to the sales market.

1 Introduction

2 The End of a Loser, the Beginning of a Winner

3 It All Begins with Want

4 The Mooch Is a Human Being

5 Girard's Law of 250

6 Don't Join the Club

7 What Do You Do After You Sell Your Uncle Harry?

8 Fill the Seats on the Ferris Wheel

9 Girard's Toolbox

10 Getting Them to Read the Mail

11 Hunting with Birddogs

12 Knowing What You're Doing--and Why

13 Honesty Is the Best Policy

14 Facing the Customer

15 Selling the Smell

16 Espionage and Intelligence

17 Locking Them Up

18　Winning After the Close

19 All the Help You Can Get

20 Spending and Getting

21 There Is No Last Chapter

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If you grow up in a house where your father is the boss, and he tells you you’re no damn good from the earliest time you can remember and beats you hard while he’s telling you, you believe it. After all, he’s the only father, the only authority you know, and he must be right. After a while, I started believing it, even though my mother used to come down to the cellar afterward and tell me that I really was a good boy. That helped some, I guess, but she was not the boss like my old man, so , as much as I loved her, I still believed that I was no good and never would be worth anything. I believe it for a long time, and it had a lot to do with what happened to me, what I did to myself, for most of my life.

I soon found out that the more people I talked to, the more sales I made.

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作者简介：

Joe Girard is the author of several bestselling books. One of the world's most sought-after speakers, he appears before sales conventions of many major corporations, including General Electric, IBM, and Allstate Insurance.

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Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the "Guinness Book of World Records" as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: read a customer like a book and keep that customer for life; convince people reluctant to buy by selling them the right way; develop priceless information from a two-minute phone call; make word-of-mouth your most successful tool. Informative, entertaining, and inspiring, "How to Sell Anything to Anybody" is a timeless classic and an indispensable tool for anyone new to the sales market.