Nintendo Magic(ISBN=9781934287224) mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

In 2006, Nintendo released Wii at the same time the

highly-anticipated and much-vaunted Playstation III was introduced.

Wii's "David" defeated PlayStation's "Goliath," inversely echoing

the NES/PlayStation II outcome of a decade previous. "Nintendo

Magic: Winning the Videogame Wars" is the story of what went right,

discussing the business strategies and marketing savvy that took on

the mighty Song and won. Topics Include: - How where you put your

company is just as important as how you run it - From work force to

policies, why Nintendo's "just enough" attitude succeeds - Why the

ability to read a balance sheet is overrated - Enlarging the pie:

going after casual gamers (The art of mainstreaming) - The Pokemon

Phenomenon "Nintendo Magic: Winning the Videogame Wars" should

serve as a warning to similar powerhouse industries never to

understimate the modest competitor. It should occupy the bookshelf

of any business person smart enough to know they don't need to be a

giant to win.

Prologue: Unshaken by the Storm of the Century

Chapter 1: Crisis on the Horizon

Chapter 2: The Birth of the DS and the Wii

Chapter 3: Iwata and Miyamoto: Business Ascetics

Chapter 4: Manufacturing Smiles: A Philosophy

Chapter 5: Game & Watch: The Toy That Started It All

Chapter 6: Surviving on Software

Chapter 7: From Playing Cards to the World Stage

Chapter 8." Seeds of Fresh Surprise

Epilogue: The Ongoing Fight Against Boredom

Timeline

Bibliography

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书籍介绍

Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft's XBox 360. Wii's David defeated PlayStation's Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.

Topics include:

How where you put your company is just as important as how you run it: being in Kyoto

From work force to policies, why Nintendo's "just enough" attitude succeeds

Why the ability to read a balance sheet is overrated

Respect seniority but approve huge R&D budgets for talented junior employees

Allowing maximum communication between disparate divisions (hardware and software)

Enlarging the pie: going after casual gamers (The art of mainstreaming)

How the Wii will be the next major household appliance and the DSi will be the cell phone of the future.

Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.