Colour Forecasting for Fashion(9781856698801) mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

　　Colour is a powerful selling tool. It is the first thing to

catch the consumer s eye in the shop window. Get the colour choice

wrong and an entire range can stay on the racks. So, how do colours

arrive on the catwalk or the sales floor and why do different

companies choose similar colours each season? In this book, Kate

Scully and Debra Johnston Cobb look at how the industry has

developed and how it works. They look at the skills a colour

forecaster employs to draw a colour palette together, as well as

colour theory and other factors. With informative timelines and

illustrated examples, this book breaks down the forecasting process

and explains the combination of research and intuitive skills that

a successful designer or forecaster needs.

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