突出提要之外：Microsoft Office PowerPoint 2007 高效演示文稿创建（光盘）Beyond Bullet Points mobi 下载 fb2 夸克云 azw3 网盘 pdf pmlz

Transform your presentations and boost your impact with practical, easy-to-apply techniques for using PowerPoint 2007. Author Cliff Atkinson is a presentation-skills expert who is helping revolutionize the way Fortune 500 companies design and deliver their critical presentations. Even major news media reported the contribution of Cliffs techniques to a verdict in a high-profile trial. In his highly-regarded, popular book Beyond Bullet Pointsnow fully updated for PowerPoint 2007Cliff shares his innovative three-step method that helps you unlock the amazing story buried in those bullet-riddled slides. He guides you, step by step, as you discover how to combine the tenets of classic storytelling with the power of projected media to create a rich, engaging experience. With easy-to-use templates, advanced tips, and plenty of illustrations and examples, youll learn techniques to help you clarify, visualize, and present your ideas so that your audience will remember your important message. This newly revised, popular guide now includes a CD with sample PowerPoint 2007 files and graphics.

Acknowledgments

Introduction

Chapter I　Making Headlines Beyond Bullet Points

　Can I Really Change the World with a PowerPoint Presentation?

　The Perfect PowerPoint Storm

　Stepping onto the Media Stage

　A Singular Story

　The Heart of the Problem

　Distilling the Essence

　Mixing Mediums

　Fade to Gray

　Stark Choices

　Winds of Change

　The Power of BBP in Your Hands

Chapter 2　Teaching an Old Dog New Tricks

　Three Bedrock Tools of PowerPoint

　Trick 2: Use Slide Sorter View to Manage the Volume

　　In Search of "Research Reality"

　　Research Reality 1: You Have to Respect the

　　Limits of Working Memory

　　BBP Respects the Limits of Working Memory

　　The Old Way Ignores the Limits of Working Memory

　Trick 2: Use Notes Page View to Sync Pictures and Narration

　　Research Reality 2: You Have to Address the Two Channels

　　BBP Addresses the Two Channels

　　The Old Way Addresses Only One Channel

　Trick 3: Use Normal View to Guide the Eye and Ear

　　Research Reality 3: You Have to Guide Attention

　　BBP Guides Attention

　　The Old Way Does Not Guide Attention

　　A Well-Trained Tool

Chapter 3　Getting Started with BBP

　What Does the Road Ahead Look Like?

　Sewing Up Understanding with BBP

　　The Heart and Brain of BBP: The Story Template

　　The Built-In Story Structure

　　Theory Becomes Practical

　Step 1: Choose a Story Thread and a Pattern to Follow

　Step 2: Pull Through What's Most Important First

　Step 3: Guide the Visual and Verbal Strands with Your Storyboard

　　Sketching the First Five Slides

　　Sketching the Rest of the Slides

　　Applying Custom Layouts

　　Adding Graphics to the First Five Slides

　　Adding Graphics to the Rest of the Slides

　　Stepping into the Screen

　　Presenting in Multiple Views

　　Presenting with a Tablet PC

　　Presenting Online

　　Documenting the Experience

　Getting Started with the BBP Story Template

　Writing Headlines Using Three Ground Rules

　　Rule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active Voice

　　Rule 2: Be Clear, Direct, Specific, and Conversational

　　Rule 3: Link Your Ideas Across Cells

Chapter 4 Planning Your First Five Slides

Chapter 5 Planning the Rest of Your Slides

Chapter 6 Setting Up Your Storyboard and Narration

Chapter 7 Sketching Your Storyboard

Chapter 8 Adding Graphics to Your Storyboard

Chapter 9 Reviewing a Range of BBP Examples

Chapter 10 Delivering Your BBP Presentation

Chapter 11 Preparing Others for BBP with a 5-Minute Exercise

Appendix A BBP Ground Rules and Checklists

Appendix B Presenting BBP with Two Views

Appendix C Starting Your Point A and B Headlines

Appendix D Starting Your Call to Action Headines

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